GEO & AI search guides

What Is GEO (Generative Engine Optimization)?

GEO means writing and structuring content so tools like ChatGPT, Gemini, and Claude are more likely to mention your brand in their answers. Here is what it actually involves.

What Is AEO (Answer Engine Optimization)?

AEO is the practice of optimizing content so answer engines like ChatGPT, Perplexity, and Google's AI Overviews pull it into a direct answer. Here is how it works.

What Is AI Visibility?

AI visibility is how often and how well a brand shows up when people ask AI tools like ChatGPT or Gemini for recommendations. Here is what it measures and why it matters.

What Is llms.txt?

llms.txt is a plain text file websites can publish to give AI models a clean summary of their content. Here is what it does and how it is structured.

What Is an AI Citation (AI Mention)?

An AI citation, or AI mention, is when a tool like ChatGPT or Gemini names your brand in its answer, sometimes with a link back to your site. Here is what counts and why it matters.

What Is Share of Model?

Share of model is the AI era version of share of voice: how often your brand gets mentioned by AI tools compared to your competitors, out of every mention in your category.

GEO vs SEO: What Is Actually Different

GEO and SEO both aim to get your brand found, but they optimize for different things. Here is what changes and what stays the same.

GEO vs AEO: Are They the Same Thing?

GEO and AEO overlap so much that people use them interchangeably, but they came from slightly different angles. Here is the real distinction.

AI Search vs Traditional Search: How Ranking Works Differently

AI search tools like ChatGPT and Perplexity do not rank pages the way Google does. Here is how the underlying process actually differs.

How to Get Mentioned by ChatGPT

Practical steps to improve your odds of being named when someone asks ChatGPT for a recommendation in your category.

How to Check If Your Site Blocks AI Crawlers

AI models cannot mention what they cannot read. Here is how to check whether your site blocks GPTBot, ClaudeBot, or other AI crawlers.

How to Write Content AI Models Actually Cite

AI models tend to pull from content that answers a question directly and clearly. Here is what that looks like in practice.

How to Track Your Brand's AI Mentions Over Time

Website analytics will not show you most AI mentions. Here is how to actually track how often AI models mention your brand.

What llms.txt Does and Whether You Need One

llms.txt is quick to add and unlikely to hurt, but it is not a magic fix. Here is what it actually does and when it is worth the effort.

How AI Models Decide Which Brands to Recommend

AI models do not rank brands the way a search engine does. Here is a plain explanation of what actually shapes which brands get named.