What Industries Are Getting Results from GEO Right Now?
GEO is showing the clearest early results in categories where buyers naturally ask open ended research questions before choosing a specific product: B2B software, ecommerce categories with lots of comparison shopping, and professional services like legal, financial, and healthcare guidance. It matters less, for now, in categories driven mostly by local or transactional search.
Where GEO is working well
- B2B software and SaaS, where buyers ask "best tool for X" style questions before they know brand names
- Ecommerce categories with real comparison shopping, like electronics, appliances, and higher priced purchases
- Professional services where people ask general questions first, such as "how do I choose a divorce lawyer" before picking a firm
- Any category with a lot of public discussion on forums like Reddit, since that content feeds AI answers heavily
Where it matters less right now
Highly local, immediate need searches, like "plumber near me" or "restaurant open now," still lean heavily on Google Maps and traditional local search rather than a written AI answer. Very low consideration purchases, where people already know exactly what they want to buy, also see less GEO impact so far.
Why this pattern makes sense
Language models are good at synthesizing research and comparison questions because that is exactly the kind of task they are built for, reading across many sources and summarizing. They are less useful for real time, location specific tasks, which is still Google's strength through Maps and local listings.
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