How Often Should I Update My Content for GEO?
For most pages, checking every three to six months is enough. Pricing, product, and comparison pages need more frequent attention, since these change the fastest and models tend to prefer the most current source they can find when facts have shifted.
Why freshness matters more here than in classic SEO
Search engines can keep an old page ranked for years if it still gets clicks. AI models are more sensitive to whether information is current, since a wrong price or an outdated feature list in an answer looks like a mistake, not a stale ranking. A page that goes six months without an update starts to lose ground to competitors who republish more often.
A realistic schedule
- Pricing and plan pages: check monthly, update whenever pricing actually changes
- Comparison pages against competitors: check quarterly, since competitor products change
- Core product and homepage content: check every three to six months
- Evergreen explainer and glossary content: check every six to twelve months, mostly for accuracy, not novelty
What "update" actually means
It does not mean rewriting the whole page each time. It means checking that every fact, price, and claim is still true, and republishing with a new updated date if anything changed. Models and search engines both tend to notice a genuinely refreshed page, not just a bumped timestamp on unchanged text.
Check what needs updating first
QueryTrace shows you what ChatGPT and Gemini currently say about you for free, which is the fastest way to spot outdated information before it costs you a customer.
See where you stand
Check your own AI visibility free, no signup required.