QueryTraceScrunch and QueryTrace both track how often AI models mention your brand. Scrunch is built for enterprise teams with compliance needs, at a price to match, while QueryTrace is built for a single founder to set up in minutes.
Scrunch is an enterprise AI visibility platform used by brands like Lenovo, Skims, and Crunchbase, combining tracking with an AI-optimized content delivery layer.
QueryTrace is the better pick for most people comparing the two: a founder or small team that wants a straightforward setup without enterprise procurement.
Scrunch is worth it only if you're the exception: an enterprise brand team that specifically needs SOC 2 compliance, SSO, and a dedicated go-to-market team, and has the budget for it.
How they compare
| QueryTrace | Scrunch | |
|---|---|---|
| Starting price | $10 a month | $250 a month billed annually, $300 a month month-to-month |
| Tracked queries | Unlimited on every plan | 350 custom prompts plus 1,000 industry prompts on its cheapest plan |
| Team seats | Not seat-limited | 3 seats on Starter, extra seats $25 a month each |
| AI models tracked | ChatGPT, Claude, Gemini, Perplexity | ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot |
| Built for | Solo founders and small teams | Enterprise brand teams and agencies (Lenovo, Skims, and Crunchbase are customers) |
| Compliance | Not applicable at this stage | SOC 2 Type II, SAML/OIDC SSO, and role-based access on its Enterprise plan |
Choose QueryTrace if
- You want a straightforward setup without enterprise procurement
- You don't need SOC 2 compliance or SSO at this stage
- You want one flat price instead of a custom and industry prompt split to manage
Choose Scrunch if
- You specifically need SOC 2 Type II compliance and SSO
- You're an enterprise brand team with the budget for a dedicated go-to-market team
- You want AI-optimized content delivery bundled with tracking
Frequently asked questions
Is Scrunch more expensive than QueryTrace?
Yes, considerably. Scrunch starts at $250 a month billed annually, or $300 a month month-to-month. QueryTrace starts at $10 a month, about a 25th of the price, with unlimited tracked queries.
Is Scrunch built for the same kind of team as QueryTrace?
Not really. Scrunch is priced and built for enterprise brand teams and agencies, with SOC 2 compliance, SSO, and role-based access. QueryTrace is built for a solo founder or small team to set up in a few minutes, with no procurement process.
Which one should I pick?
For most people, QueryTrace is the simpler and far cheaper choice. Scrunch only makes sense if you specifically need enterprise compliance features like SOC 2 and SSO, and have the budget to match.
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Check my companyScrunch's pricing and features are current as of 2026-08-08 and may have changed. Check their site for the latest.