# Matomo

> Matomo is an open-source web analytics platform that provides users with full data ownership and tools for GDPR-compliant tracking. It serves as an alternative to proprietary analytics services by offering self-hosted and cloud-based software options.

## Product Features
- [Matomo's Product Features - Complete Web Analytics. 100% Yours.](https://matomo.org/product-features/): An overview of available analytics tools, including heatmaps and SEO keyword rankings.
- [No data sampling - Analytics Platform - Matomo](https://matomo.org/no-data-sampling/): An explanation of how Matomo provides 100% accurate reporting by avoiding data sampling.
- [Build Your Perfect Web Analytics Platform - Matomo Flexible Analytics](https://matomo.org/flexibility/): Details regarding the customization and extension capabilities of the platform.

## Privacy and Compliance
- [Privacy-Friendly Web Analytics User Privacy Protected | Matomo Analytics](https://matomo.org/privacy/): Information on how the platform protects user privacy and maintains data ownership.
- [Be Compliant With Secure GDPR Analytics - Respect User-Privacy](https://matomo.org/gdpr-analytics/): Resources for maintaining GDPR compliance when using web analytics.

## Platform Positioning
- [Matomo Analytics - Google Analytics Alternative - 100% Data Ownership](https://matomo.org/100-data-ownership/): A comparison highlighting the benefits of Matomo over Google Analytics regarding data control.
- [Why you should consider a Google Analytics alternative - Analytics Platform - Matomo](https://matomo.org/google-analytics-alternative/): A breakdown of the limitations of Google Analytics and the advantages of switching to an alternative.
- [Free Open-Source Web Analytics | Matomo Analytics](https://matomo.org/free-software/): Information on the open-source nature of the software and access to the source code.

## Optional
- [Privacy-first analytics you can trust - Analytics Platform - Matomo](https://matomo.org/): The primary landing page for the Matomo platform.
- [wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmatomo.org%2F](https://matomo.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmatomo.org%2F): An oEmbed API endpoint for the homepage.
- [wp-json/](https://matomo.org/wp-json/): The WordPress REST API index for the site.
- [wp-json/wp/v2/pages/94885](https://matomo.org/wp-json/wp/v2/pages/94885): A specific JSON data entry for a page on the site.