Nike, Inc.
nike.com · Audited Aug 3, 2026, 2:46 PM
Nike is currently blocking all major AI bots from accessing its homepage.
Your website blocks every AI crawler from reading your content. You also hide your main text behind code that bots cannot easily see or understand.
Findings
What gemini-3.1-flash-lite says cold, with no browsing
"Nike, Inc. is a globally recognized American multinational corporation that designs, develops, and sells athletic footwear, apparel, equipment, and accessories. Based in Beaverton, Oregon, it is one of the world's largest suppliers of athletic shoes and apparel, widely known for its "Swoosh" logo and the "Just Do It" brand slogan."
An audit is a snapshot. AI visibility isn't.
Your site and its findings will change. Track nike.com to see whether AI models actually mention you over time.